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Align Employees with the Corporate Strategy

by on March 9, 2010

I remembered that when we were talking about motivation, one method we use was aligning the employees with the coporate strategy.  In this article, the author emphasizes its importances, especially in the economic downturn.

“Research by CEB’s HR consulting and workforce survey division, CLC Genesee, recently discovered that productivity of the employees that both experienced change and expect more change to come decreased by 66%. Simply put, almost two-thirds of all employees are 33% as productive as they can be because they don’t understand what they are now asked to do.”

After this, the author provides three simple methods to help the employees understand their new call to action.

1 Measure the specific behaviors required to achieve organizational goals.

 2.Focus Action-Planning on daily activities.

3. Involve line management.

Source: http://www.businessweek.com/managing/content/mar2010/ca2010035_940515.htm

Zheng Zhong

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