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Can you say what Your Strategy Is?

by on March 3, 2010

It’s a dirty little secret: Most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. If they can’t, neither can anyone else.

This journal gives interesting cases of how some companies struggle to define their purposive goals and how their executives are mystified about difference between company vision, mission, strategic goal. Most of the executives see whatever the efforts they’ve put in terms of man-power, time, capital though best, could not be fruitful just because the project simply does not align with the company’s strategic goals. Result: All is Lost!

The image below could explain the best about different company’s statements…

Source: http://dallascap.com/pdfs/CanYouSayWhatYourStrategyIs.pdf

– Nishant

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