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The Problem with Problems

by on February 21, 2010

The Problem with Problems
“Deficit thinking” sees organizations focusing on what’s wrong and problems that need to be solved. In doing so, they often overlook real opportunities.  By Fred Collopy

http://www.businessweek.com/innovate/content/apr2009/id2009046_316522.htm

In this article, there is an interesting example for solving problems. That is, “for a time the downloading of music from the Internet was viewed as a problem of young people stealing from the music industry. Advertisements and lawsuits aimed at curbing the practice were not particularly effective. With the problem reframed as a channel management problem, iTunes provided a more satisfying result.”

I strongly agree with that. People spend too much time on identifying what is wrong, while they overlooks what is right. I remember that the school teaches us to “identify the problem” when we encounter problems. However, why don’t we think about what is right when we encounter problems. Good to know it.

Meng-Chi Lee

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From → Good to Know

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