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Is there Room for New Green?

by on February 10, 2010

In my previous paper, I demonstrated that going Green and staying competative are not mutually exclusive. In this paper, I will demonstrate that simple because a market is dominated by a non-Green giant, there is no reason at all why a small, new, and remarkably Green company cannot succeed brilliantly. This is as much a question of leveraging unexpected advantages and working within constraints as it is a question of realizing that being a small business is not a bad thing. I consider advice from some exeptionally successful people and two incredible businesses that are changing their respective industries. In the end, it will be shown that design thinking may be the crucial element to helping new green businesses succeed.

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From → Coursework

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