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Is innovation just about a brand new product?

by on January 23, 2010

This article from forbes.com, accessing through businessweek.com gives us a new idea innovation. It claims that innovation is not just about a brand new product, but also an innovative business idea. It takes Apple example to illustrate the view. It claims that Apple is successful because of not only its wow-products, but also its innovative marketing strategy. I feel it’s so true. How many of us want to buy something from Apple Store right at the moment we step into the store?

It also gives more examples to strengthen its point. I feel it’s worth collecting examples through reading it.

http://bx.businessweek.com/business-innovation/view?url=http%3A%2F%2Fwww.forbes.com%2F2010%2F01%2F22%2Fretail-marketing-products-barbie-hyundai-cmo-network-les-berglass.html

Tien Nguyen

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From → Good to Know

One Comment
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