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CIOs of Wal-Mart, McDonalds and Best But reveals that social networks now drive innovation

by on January 20, 2010

Martin Börjesson (@futuramb), tweeted the title of this blog post earlier today.  The article he pointed to is very relevant to some of the themes we discussed today and my emerging issues paper on crowdsourcing.  Here’s a snip:

Neville Roberts, enterprise CIO of Best Buy, said there’s a lot of pressure to stay ahead of the competition in the fast-moving electronics retailing businesses. “A lot of our revenues come from innovation, but it gets copied quickly,” he said. “We have to get innovation out there quickly. We have to bring things to fruition quicker than everyone else.”

Part of Best Buy’s strategy to maintain this speed to market is through social networking. “We engage in listening to customers, and that’s done through social networking,” Roberts explains. “Social networking and the views coming through there is a very important channel for us.”

-Emily

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